This blog was in part inspired by Markus Frind's blog, Adapt or Die. That message was timely and pertinent to what Markus did to, and for, the dating industry with Plentyoffish.com. He thoroughly disrupted it, to the point that Match Group felt they needed to cough up $575 million to bring his company into their fold and mute its effect on them. At the time, other companies really did need to consider adapting to stay ahead of the value curve that Plentyoffish was disrupting.