OUR WORK
Notable clients include The Meet Group (sold to Parship), Plenty Of Fish (sold to Match), Twoo (sold to Match), Cupid.com (sold to onTargetJobs), Social Discovery Group (acquired Cupid Media & Dating.com), and Friend.ly (sold to Facebook). We work for ground floor startups all the way through to dating and social businesses doing $500m in revenue. Also, vendors. (If you're a vendor/service provider please go here).
This is a list of actual work that we've done for clients, to give you a better sense of what we can do for you. These are the things we're most proud of doing, in order of recency.
Strategy
- Advising a niche dating CEO and CPO weekly to guide ongoing product decisions, trust & safety, branding, messaging, PR and influencer marketing decisions.
- Formed mastermind group of non-competitive CEOs to discuss strategy.
- Advised on alternative trademark settlement for niche dating leader.
- Worked directly with CEO of a leading European dating app to introduce voice communities and transition from dating to social discovery.
- Guided the CEO and product team of Netlog to transition out of social networking and develop 'Twoo' from scratch, which was then sold to Match Group.
- Advised PlentyofFish on ad monetization strategy that allowed it to scale.
Business Development
- Acquired Matchmaker.com out of a private auction.
- Introduced iovation to dating industry CEOs, and got traction with several notable clients.
- Provided the CEO introduction that eventually got PlentyofFish sold for $585 million.
- Negotiated and did creative deal (cash + consulting) to acquire the POF.com domain for PlentyofFish.
- Did 7 figure distribution deal for PlentyofFish.
- Helped Cupid.com acquire and integrate the world's largest speed-dating company.
Marketing & Product
- Did 'teardown' critical review of dating app to improve user experience and conversions.
- Created a better tagline for niche dating leader.
- Located, negotiated, and recruited niche-experienced CMO for client.
- Did monthly reputation analysis to protect a client's brand and spot upcoming brand threats early.
- Sourced, negotiated, and hired leading psychology specialists to create personality profiling and compatibility system for #2 dating service in China, so they had a clear USP.
- Created unique, fun, and interesting questions for Friend.ly, which grew virally and was acquired by Facebook.
- Created promo nightclub events to seed and grow Friendster into ubiquity.
PR & Influencers
- Currently running an advocate-influencer program for a niche app leader.
- Identified and developed a superstar influencer who eventually became the official spokesperson for a niche dating brand.
- Helped a leading dating app navigate a PR crisis.
- Helped a hybrid niche-dating company set up a brand new advocate-influencer program from scratch and trained internal staff.
- Quoted in the press 250+ times, and in Wall Street Journal 19 times, to support client positioning and the dating industry in general.
- Handled all leading PR inquiries for PlentyofFish for 4 years.
- Prepared testimonial couple and appeared with them on live National USA TV show with tens of millions of viewers, to represent and answer questions about PlentyofFish.
- Helped the CEO of PlentyofFish score the front page feature of Inc. magazine.